[PyFeyn] INVITATION TO ATTEND A WORKSHOP ON STRATEGIC LEADERSHIP AND STRATEGIC MANAGEMENT FOR EXECUTIVES PROGRAM APRIL 4TH-15TH 2022

[Skills for Africa Training Institute]

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STRATEGIC LEADERSHIP AND STRATEGIC MANAGEMENT FOR EXECUTIVES 
PROGRAM APRIL 4TH-15TH 2022

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Calendar for 2022 
Workshops
 

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Whatapp
 
VENUE: HILITON HOTEL, NAIROBI, 
KENYA
Office Telephone: +254-702-249-449
Register as a group of 5 or more participants and get 25% discount 
on the course fee. 
Send us an email: 
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training at skillsforafrica.org or call +254-702-249-449
 
INTRODUCTION
Success or failure in business is decided by strategy, the ability 
to implement it and leadership qualities. Strategic decisions always aim to 
secure the longer-term, future viability of a company or company area. They show 
the way forward, and in doing so must be flexible enough to allow adaptation to 
changing conditions. In addition, they define the roadmap on which a company 
must travel to achieve its objectives. If the strategy is unclear, or the 
roadmap not practical, success is not achievable – and the result is often 
operative activities where the company as a whole stalls or goes in circles. 
Strategy expertise at executive level, therefore, determines whether commitment 
to the daily business is rewarded with good results – results that the company 
is proud of and that motivates staff to further top performance. Nonetheless, 
even the best strategy and the most intelligent guidelines won’t help if 
mistakes are made during implementation. That’s why good strategies are always 
made by leaders with a solid leadership skill. Whether, and to what degree, 
their staff is motivated to achieve strategic objectives depends on how they 
conduct themselves as leaders. Clear objectives, sensible guidelines and the 
right management conduct creates the freedom a company needs for controlled 
entrepreneurship. This in turn creates the prerequisites for sustainable top 
performance and first-class results that will secure the future of your 
company.
Strategic 
Management for Executives: The 
success of a company and its business units depends on a few strategic 
decisions. This program offers you the latest knowledge and an integrated 
approach to strategic management. You will learn from many real-world examples, 
have an exchange of experiences, get new ideas, and learn the tools you need for 
successful strategic management.
Strategy 
– and 
not effort and diligence in the daily business – determines success or failure 
of your company, your division or the business unit you lead. In this course, we 
show you what’s important in navigating and developing strategy in the direction 
of success and sustainability.
How 
you benefit
This course will give you detailed knowledge about strategy with 
the goal of better understanding the principles, tools and methods of strategic 
management and strategy development and how they interrelate to the whole. You 
will receive the latest know-how about developing innovative, competitive 
strategies. You will learn how to position your business in a competitive 
environment and how to launch programs that will optimize your company’s value, 
profitability and performance. You will critically analyze your own strategic 
concepts and will return to you job ready to give new impetus to creating an 
innovative future for your company. Methods, concepts, instruments and effective 
tools to guiding your company are explained using numerous 
examples.
Who 
should attend
Executives 
and experienced managers, who want to deepen their knowledge of how to ensure 
future company success, learn the latest principles behind strategic management 
and effective leadership. These include:General 
managers, heads of business units and profit centers, 
C-level 
executives, 
Heads 
of larger divisions and departments, 
Members 
of the management board and board of directors, 
Those 
responsible for business units, subsidiaries and important projects, 
Managers 
who are soon to move up to a CEO or executiveposition, 
Decision-makers 
from management boards, board members, members of supervisory boards, 
Mid-level 
to senior-level executives responsible for strategic planning, implementation, 
and business development, 
Executives 
who test strategy proposals for their plausibility, 
Executives 
of companies, divisions or business units in charge of implementing 
strategies, 
Executives, 
managers, consultants and specialists who conduct strategic analysis, lead 
strategy meetings or draft strategic concepts
DURATION
10 Days
COURSE 
CONTENT
Strategic 
Management as Navigation Tool for the Future
Executives must steer a company during turbulent times as well. 
Success can be defined in many ways – by corporate value, cash flow, shareholder 
value, profitability, customer value, market share, customer satisfaction, 
performance culture and trust. Successful strategic management seeks to secure a 
balance between short-term results-optimization and long-term success. The main 
focus is primarily this – sustainable profitability thanks to high customer 
value.
Viability and achieving healthy profit 
  development
How do you execute a strategy 
  process?
Handling complexity as a practical test for successful 
  management
How globalization and digitalization are influencing strategy and 
  management
Strategic 
Objectives and Directions
No strategy without objectives or strategic guidelines. As 
interface between ideal results and feasibility, strategic guidelines define the 
strategic corridor through which company development should take place. Here you 
need to pave the way and actively shape the future.
Inventing the future – the importance of vision in the strategic 
  management process
How do you turn your vision into a concrete 
  strategy?
How to derive motivating goals from your 
  vision
 
Modern Strategy Tools for Understanding your Strategic 
Situation
Strategic decisions are made based on analyses, studies and 
assessments. If these are wrong, or wrongly interpreted, then by necessity the 
decisions made from them are also wrong. That’s why a competent use of strategic 
management tools is so important. We will show you how to use these tools and 
what pitfalls you need to avoid.
Information as basis for strategic decisions – what’s really 
  important?
A look to the future – always a look at my own expertise and 
  resources
Analysis tools – what’s out there, what’s new, and how do I 
  employ them expertly?
 
The 
Spectrum of Strategic Options
The spectrum of possible strategic options is wide – do we expand, 
retain, differentiate, specialize, move into a niche, work for cost leadership, 
enhance our value-added chain, form alliances, create platform strategies, 
purchase, pursue a merger, disinvest, focus on virtuality, internationalize – 
countless options are available to you. Each one of them is determined by 
specific rules and have to be well thought-through.
Strategic thinking means thinking in alternative 
  scenarios
Realistic estimation of risks and investment 
  needs
Business development and 
  innovation
 
Strategic 
Decisions
Strategic decisions determine the direction a company will develop. 
They set objectives and pave the way for future 
success.
What differentiates a good from a bad 
  strategy?
Successful strategy development
The decision-making process and typical 
  pitfalls
Plausibility checks
 
Strategy 
Implementation
The larger, the more unwieldy – unfortunately, this is the case 
with numerous companies. However, many smaller organizations also struggle to 
implement what has been decided in their everyday business. Here management is 
called upon. How can new strategies, new concepts and new ideas actually be 
realized?
How do you convert strategies skillfully into concrete 
  projects?
The most common mistakes in implementing 
  strategy
 
Leadership 
and Result-Orientation
Inspiring others to achieve objectives as a team. Communicating 
your vision, deriving ambitious objectives from it and ensuring that the fire of 
enthusiasm in your daily work does not go out. Giving new impulse. Convincing, 
supporting and if necessary doing it yourself. To be a normal person and a role 
model. Never losing sight of what’s important – results. We show you how to 
sharpen and develop your leadership skills even 
further.
Effective leadership – what do you need to achieve 
  this?
Modern leadership approaches and leadership 
  styles
Performance and motivation
Trust as an element of corporate 
  culture
 
Change 
and Communication
When you have to implement new strategies and concepts, you will 
usually have to change the attitudes, behavior and habits of employees and 
colleagues. We all know that this is a difficult task. Successful change 
management begins with the right management conduct and targeted communication. 
Using numerous examples, we will demonstrate what you need to do in these 
situations.
How do you communicate 
  strategies?
Agility and digitalization at executive 
  level
Successful transformation – approaches and 
  methods
 
An 
Integrated Approach to Strategic Management
One strategy fad quickly follows another. One strategic project 
follows the next one, when the first project has really just started and is not 
completed by a long shot. Aren’t we doing too much of a good thing here? What 
are «must haves» what are «nice to haves»? What’s important here is the right 
dosage of the new. Modern management theory and real-world management experience 
offer a lot of insight. In this seminar, we will show you what has proven itself 
in real business situations.
Current strategic management concepts and 
  tools
Strategic principles
What characterizes good 
  strategies
 
Clarifying 
your Strategic Position and the Need for Strategic Action
Change is a given. It forces management to constantly check their 
strategic position. Changes need to be anticipated promptly and dangers to the 
business have to be recognized. During this process, new opportunities will 
become apparent and should be capitalized on. That’s why it’s important for you, 
as a decision-maker, to recognize the need for strategic 
action.
Determining your current strategic 
  position
Understanding strategic challenges 
  correctly
Important tools for analysis
 
The 
Role played by the Business Model in Strategic Management
Your business model describes how your company will generate 
profit. Calculating profit based on costs plus margin is banal. More interesting 
is to link margins to created benefits. Classic business cases often obscure the 
profit drivers of a business model. This course teaches you how to identify and 
use the relevant profit drivers.
The architecture of creating value, understanding your profit 
  drivers
Improving on your current business model, developing new business 
  ideas
Innovative and digital business 
  models
 
Strategic 
Options that Promise Success
Decades-long observation, discussions with thousands of 
decision-makers and evaluating the relevant literature on the subject show that 
companies often have their own favorite tried and tested strategies. A high 
percentage of these strategies are transferred into strategic projects and then 
formulated into strategic initiatives. But we also live in times characterized 
by disruption, globalization and digitalization. We will introduce you to 
several strategic options that promise success during the seminar, along with 
tips for everyday implementation. We will show you the traps you’ll need to 
avoid to successfully implement your strategy.
Strategic options – what works and what 
  doesn’t?
Classic competitive strategies
Growth based on core 
  competencies
Customer-centric strategic 
  approaches
Evaluating strategic options according to their potential for 
  success and their chances of being 
realized
 
Effective 
Strategy Development Processes
Strategic projects often come to nothing because a sensible way to 
proceed is missing. That’s why many companies let their strategy be done by 
external consultants. We will show you how to successfully conduct effective 
strategy development processes, so you can put down a basic roadmap to ensure 
the future success of your company.
Designing a strategy project, planning and carrying it 
  out
Strategic analysis, strategic 
  options
Corporate philosophy and values
Corporate governance principles
Your corporate strategy –the course the owners and top management 
  want to take
Operational strategies – marketing strategy, production strategy, 
  supply-chain strategy, HR strategy, financial strategy 
  etc.
Strategies for business divisions, departments, fields of 
  business, business units
Regional strategies for countries, sales regions, branch 
  offices
Strategies for staff positions, cross-departmental and support 
  functions
How to integrate the many sub-strategies into an understandable, 
  integrated strategic system
How to precisely formulate 
  strategies
Results management
 
Implementing 
a New Strategy, Change Management
The implementation of new strategies requires an efficient 
implementation system. Just as important is to convince employees that an 
upcoming change makes sense, that you identify barriers to implementation early, 
and that you win-over everyone involved.
Translating strategic objectives into an execution 
  plan
Ensuring clear responsibility and 
  accountability
Incentives and controls
Learning, feedback and 
  adaptation
 
GENERAL NOTES
This course is delivered by our seasoned trainers who have vast 
  experience as expert professionals in the respective fields of practice. The 
  course is taught through a mix of practical activities, theory, group works 
  and case studies.
Training manuals and additional reference materials are provided 
  to the participants.
Upon successful completion of this course, participants will be 
  issued with a certificate.
We can also do this as tailor-made course to meet 
  organization-wide needs. Contact us to find out more: 
  training at skillsforafrica.org
The training will be conducted at SKILLS FOR AFRICA TRAINING 
  INSTITUTE IN NAIROBI KENYA.
The training fee covers tuition fees, training materials, lunch 
  and training venue. Accommodation and airport transfer are arranged for our 
  participants upon request.
Payment should be sent to our bank account before start of 
  training and proof of payment sent to: 
  training at skillsforafrica.org
 
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