[PyFeyn] Strategic Communication Training: The Managers' And Executives' Program 3rd to 7th April in Nairobi

[Skills for Africa Training Institute]

<https://133IK.trk.elasticemail.com/tracking/click?d=1RuUS-hkey1EpYtCrPHRWRzkeW3D-OHrskSDdtUT28JWa6hrLClufyxgBUhimagbwQNoqYAxTJPvdll63i2eYcG3FZ05EWZ7qlsCG01E_P89blW0lzpGBIg-_P5dlfCE8NxAVqBJl7Z_MSvtnKc6TZc1>
Strategic Communication Training: The 
Managers’ And Executives’ Program 3rd to 7th April in 
Nairobi
 
Dates
Fees
Location
Apply
03/04/2023 - 07/04/2023
$1350
Nairobi

<https://133IK.trk.elasticemail.com/tracking/click?d=Woapoy-pTrFhh792RHeJ9-Rt225YYsPmWjNWsqqrTtMiGNFly8VH19P7Jrr466OofK6jqGFVcfGibvNWdGbbFa20a2-ZG8uwLF-xlzyvykbuG6rGpb6fwrBpDDMjA-PHg_miKKSMHMt7Ca3CqNaJn_FVnbgRHKlFaq4d8s00pE5w0>
Physical 
      Class


<https://133IK.trk.elasticemail.com/tracking/click?d=Woapoy-pTrFhh792RHeJ9-Rt225YYsPmWjNWsqqrTtNu6Z92JsueYjGL5TVDH8pBIrHZEIPHOK2AlLdJKTLk_Yfl2LF-w7Zo234jvcdLRJ6eCsxgYRXPJTbMQPeGsKkyJ4ucZtOb81TrHZsDlLkU_Af02lYUL7VO9W_Jx4mXo9Kt0>
Online 
      Class
01/05/2023 - 05/05/2023
$3500
Dubai

<https://133IK.trk.elasticemail.com/tracking/click?d=Woapoy-pTrFhh792RHeJ9-Rt225YYsPmWjNWsqqrTtMiGNFly8VH19P7Jrr466OoeOqcAeMY8FIlcusY6o30aktccaJlurXj5A-_qBC2MSTktqtXkdN0u-Clr9QHwbu13Ut4MkJokd-eohFzYYLduqUTi7Ed-gJuloGGSvmeWEwk0>
Physical 
      Class


<https://133IK.trk.elasticemail.com/tracking/click?d=Woapoy-pTrFhh792RHeJ9-Rt225YYsPmWjNWsqqrTtNu6Z92JsueYjGL5TVDH8pB2e8yAzjef0D58NfvzkgMMPUTb2Y869AognSzbPamEbEjoSZO4W00KOydjk9u2dKe4W6qKnyJHJYSJQCAnsriS5DrErZWUvEU4HK8vruEGASB0>
Online 
      Class
05/06/2023 - 09/06/2023
$1500
Mombasa

<https://133IK.trk.elasticemail.com/tracking/click?d=Woapoy-pTrFhh792RHeJ9-Rt225YYsPmWjNWsqqrTtMiGNFly8VH19P7Jrr466Oosydx0GN3EhrVT6v1enj-tYH97o70lvOvYac4B-FBAtqz55Z1BY7HMnAag20aI1Vw8R3iWFfjPqBjB88wCnxAs9_2DKKNCsQP7k-5o-iBhCPX0>
Physical 
      Class


<https://133IK.trk.elasticemail.com/tracking/click?d=Woapoy-pTrFhh792RHeJ9-Rt225YYsPmWjNWsqqrTtNu6Z92JsueYjGL5TVDH8pBPtMHjhxHO6XqgpQ_Miiarr9xPM5qv_nF31PAmO6XRHf2bBs7JRAk4ZT_ftjEuJt_Dndd7EywvG9zhdpYk61wQLAT1YRmeaT4n8x846xv6dFu0>
Online 
      Class
03/07/2023 - 07/07/2023
$2950
Kigali

<https://133IK.trk.elasticemail.com/tracking/click?d=Woapoy-pTrFhh792RHeJ9-Rt225YYsPmWjNWsqqrTtMiGNFly8VH19P7Jrr466OoUEXlXAUHAsrgTdeTmU7H-1HTAank0oAM9aE9nnSbHmiIVOiPqSfRKOgCa4eKTTvA2fQFtXCyZVtISxzkgvidgEU6lbE4G3ZSNswinvQWmJSW0>
Physical 
      Class


<https://133IK.trk.elasticemail.com/tracking/click?d=Woapoy-pTrFhh792RHeJ9-Rt225YYsPmWjNWsqqrTtNu6Z92JsueYjGL5TVDH8pB0c1rEW4y18JbvOGKy4Wf54G3eK-ElB6G6rLIoLj94V0CVOIP_KxSlIsFIV7QwkpgmVl8T4SfM9LoxuPYVYiRulQTSG8TGZpC6vs6VyL5K1yU0>
Online 
      Class
07/08/2023 - 11/08/2023
$1350
Nairobi

<https://133IK.trk.elasticemail.com/tracking/click?d=Woapoy-pTrFhh792RHeJ9-Rt225YYsPmWjNWsqqrTtMiGNFly8VH19P7Jrr466OodNcvNonRUoPWNQjFxWErtupZkGwXvMi6nkPBriDw0DGaLvQy3S-7zUpkZ0rXZBl0fhuS06N-ND1WPxHYChy8aiWRYZojV4is45z6bjUyWOD40>
Physical 
      Class


<https://133IK.trk.elasticemail.com/tracking/click?d=Woapoy-pTrFhh792RHeJ9-Rt225YYsPmWjNWsqqrTtNu6Z92JsueYjGL5TVDH8pBMM2qqfyoGRGnr9zdszR8shum6Gcz8mquA9QDmXzFAdeIAah2GlaKzTwem_VV-qqaDclC-aSm4J8VzKEtY9LCSJP0Ol2PSTCR-hnt0lG30gc70>
Online 
      Class
04/09/2023 - 08/09/2023
$1500
Mombasa

<https://133IK.trk.elasticemail.com/tracking/click?d=Woapoy-pTrFhh792RHeJ9-Rt225YYsPmWjNWsqqrTtMiGNFly8VH19P7Jrr466Oopn2XkQTKEifAbJeUQJ1guDpz1QSompbvxLHVyY2RD1-z5xA4xgQt_UfcIDjGHrPjYXo8TIZQ1Qs2PH9n6suBH2_n6HuwRmrJjwUH4Zj8bf3U0>
Physical 
      Class


<https://133IK.trk.elasticemail.com/tracking/click?d=Woapoy-pTrFhh792RHeJ9-Rt225YYsPmWjNWsqqrTtNu6Z92JsueYjGL5TVDH8pBiOho3amvgiQf-9fVo6i7wmbnN1XZjIjU9mlNZPzPhUD21M5guX_DNgGqTrQHJVfY81NazPUepSTq5UA1NCXTUms2BeSk0rinmC2V5-gVJpMP0>
Online 
      Class
02/10/2023 - 06/10/2023
$2950
Kigali

<https://133IK.trk.elasticemail.com/tracking/click?d=Woapoy-pTrFhh792RHeJ9-Rt225YYsPmWjNWsqqrTtMiGNFly8VH19P7Jrr466OohJwOIZ0kwZ8AEG0h41FrRobwIgoCRJH2-3nHKcFsUOaUBvKltXBT7S8j6bmkRU1r8pDevQPgc2dv1ZM3IWQ5uOtyoEKKA4iD6cdcJ8wI0n490>
Physical 
      Class


<https://133IK.trk.elasticemail.com/tracking/click?d=Woapoy-pTrFhh792RHeJ9-Rt225YYsPmWjNWsqqrTtNu6Z92JsueYjGL5TVDH8pBuM96odeguzxUbBnoLZ4ZWwA3kSwg5Pp5kU3vUwZpQmDQWIobPeNBy_SBxtzQP5uVY1WZ8yzrz4iNbmN1GqVF8tjNeiQ0IUrqQD4o1ctdzJJG0>
Online 
      Class
06/11/2023 - 10/11/2023
$1500
Mombasa

<https://133IK.trk.elasticemail.com/tracking/click?d=Woapoy-pTrFhh792RHeJ9-Rt225YYsPmWjNWsqqrTtMiGNFly8VH19P7Jrr466OoamacL9bsoJlUxMtZy25iG_mkSl3etODDWBe68qPFpgxgIKUUPW3MaSzGJHt-Mq2TlD-11hDFWPbaEtI7DLoRL3A3x66JZJm4uoMC2geOhzJt0>
Physical 
      Class
 

<https://133IK.trk.elasticemail.com/tracking/click?d=4RSOGeS5HI6KFJixQpykUH7SBDSj0A2EdHdcqqEk-KNTFFNY6jLTlannTsFNp1-exBPReEPpwYD2ThvmlSVeSiQtD-HLpk3q9M8fToNxIGoGjB8MKNy4UKxUM_Bwzc24vyandxyr8tB1ZGEBF2lObRo1>
Calendar for 2023 
Workshops
 

<https://133IK.trk.elasticemail.com/tracking/click?d=4RSOGeS5HI6KFJixQpykUH7SBDSj0A2EdHdcqqEk-KM-cgdd93er8oiDD9RVWshi82L9h2E_k6rRYfh6Fw7OSFjygrexrMBvr4j_I1jsN_rIe76_vYJ-PCop8fMRx_6cZdE01YYuVlk6ppcH-dkiPoU1>
Contact 
us
 

<https://133IK.trk.elasticemail.com/tracking/click?d=TdO1gCuQ71hpWL60BWNntuwf2IWJfk_kJQ_Oex5_ejgqlaIikWt-tzCRT_F3RVuNx0bvkAknA2RJvDUj2EmnXZNTlzcbDuvnGuE5fsvWM9BgdRuCjxTRjegiz8E0yXHnsos6o8OrciE0iFEA9C8pZrw1>
Whatapp
 
Office 
Telephone: +254-702-249-449
Register as a group of 5 or more participants and get 15% discount 
on the course fee. 
Send 
us an email: 
<https://133IK.trk.elasticemail.com/tracking/click?d=ra_Krquym_vAH7a0xfyiRRRJ0mmMognyg56kmPeJDcOATg5hRkN4jmHMwEzF0zgtO48KNNuLGUdwlG1qKjUnbUM2IeT0IcOWbfJllT42JsXf6Y19QhWC8oKCg0wGVhMMG6chvkidVryuXHim1n6QHH0d278OywGcpahvYbYdpERfzX_Whdhw4p6_C_0njIn1RbimRz2FKLdchlBXT_TUPO821fVDKC6pkrIVBuAJs_jm0>
training at skillsforafrica.org or call +254-702-249-449
 
INTRODUCTION
Skills for Africa 
Training Institute  has introduced 
this annual training class for communication practitioners to hone their skills 
and learn new strategies for using communications more effectively, as they 
network with other local and international Communicators. Participants not only 
become stronger strategic communicators, they also learn to build the capacity 
of their organizations to use communications to reach their social change 
goals.
Participants work with top experts from the field while studying a 
host of communications building blocks from planning and tactics to evaluation 
and fundraising. Participants also develop skills they can immediately apply in 
the workplace, such as social media skills, presentation delivery, media 
interviews and storytelling. It is an opportunity for the practitioners to 
network; explore new media and exchange ideas on what is working. To enrich the 
program, facilitators and practitioners have an international mix.
Each year, 
special topics will be covered to enrich participants work. For 
example,
·        
emerging media; 
power of social media for campaigns
·        
fundraising
·        
power of 
story-telling
·        
advocacy 
approaches
COURSE 
OBJECTIVES
At the end of 
this course the participants will be able to:
·        
Participants 
learn how to lead and manage Communication Units or 
departments;
·        
Stay at the 
strategic position within the organization by aligning communication to the 
overall organizational goals and objectives;
·        
Plan, Execute and 
Evaluate a Comprehensive Communications Strategy
·        
Pick the choice 
and plan for Policy Advocacy or Behaviour Change. Strategies may 
include:
Community 
Mobilization; Fundraising; Media advocacy; Behaviour Change Communication; (BCC) 
and Information Education and Communication (IEC) campaigns; strengthen internal 
communication;
·        
Incorporate 
Results Based Management to the Communication strategy;
·        
Refine their 
Organizational Branding
·        
Get internal “buy 
–in” among board and strengthen internal communications among staff, volunteers 
and other key stakeholders and ensure key messages are consistently echoed 
throughout the organization;
·        
Develop Crisis 
Management Plan to deal;
·        
Make informed 
choices about communications resources;
·        
Harness Social 
Media, Internet marketing, digital technologies drive awareness, build 
communities and connect with volunteers, supporters and 
advocates
DURATION
5 
days
WHO SHOULD 
ATTEND
Communication and 
PR Executives and Managers (and others responsible for strategic communication) 
from: Government, Non Profit Organizations (NGOs), Civil Society Organizations 
(CSO),Training Institutions, Research Institutions, Faith Based Organizations, 
Private and donor organizations, among other 
organizations.
COURSE 
CONTENT
Frameworks and 
blueprints for communication strategy
This module 
covers how to design and develop a PR strategy using systematic 
processes.
·        
Communication 
strategy best practice and success factors
·        
Making strategy 
clear, simple and practical
·        
Step-by-step 
processes for creating a communication strategy
·        
Practical 
workshop
Evidence-based 
communication strategy
This module 
covers how to use objective research techniques to create a properly targeted 
communication strategy.
·        
Qualitative 
communication research: interviews, focus groups, 
observation
·        
Analyzing and 
assimilating stakeholder research
·        
Quantitative 
communication research: content analysis, surveys, polling
·        
Setting 
evidence-based communication goals and key performance indicators 
(KPIs)
·        
Case study 
examples
Defining 
strategic goals and objectives
This module 
covers specialized techniques for developing complex PR 
strategies.
·        
Integrating 
communication strategy with organizational strategy
·        
Aligning 
communication goals with business goals
·        
Evaluating which 
issues communication should target
·        
Defining values, 
personality and voice for strategic communication
Securing 
management support for communication strategies
This module 
covers how to get buy-in from the top for ambitious PR 
strategies.
·        
Working with 
management to empower the communications function
·        
Communication and 
the Board: managing a charged relationship
·        
Presenting 
communication in the language of management
·        
Working with 
other departments and securing their support
 
General 
Notes
    This 
  course is delivered by our seasoned trainers who have vast experience as 
  expert professionals in the respective fields of practice. The course is 
  taught through a mix of practical activities, theory, group works and case 
  studies.
    Training manuals and additional reference materials are provided 
  to the participants.
    Upon 
  successful completion of this course, participants will be issued with a 
  certificate.
    We 
  can also do this as tailor-made course to meet organization-wide needs. 
  Contact us to find out more: 
  training at skillsforafrica.org
    The 
  training will be conducted at SKILLS FOR AFRICA TRAINING 
  INSTITUTE
    The 
  training fee covers tuition fees, training materials, lunch and training 
  venue. Accommodation and airport transfer are arranged for our participants 
  upon request.
    Payment should be sent to our bank account before start of 
  training and proof of payment sent to: 
  training at skillsforafrica.org
 
 
<https://133IK.trk.elasticemail.com/tracking/unsubscribe?d=Fs5QE_-r705bU6tPQeoHrGIjySJQz24W7qWRnbW4Bzyvka7n-MoaB8SqwJy8DJrCfDjZAQHCqV9A_t2wwRf67Je9B47bTFxtKMSMwtK5A7QV0>
UNSUBSCRIBE
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <https://www.hepforge.org/lists-archive/pyfeyn/attachments/20230320/1d35872b/attachment.html>